This series of LAMY is mainly based on color, so I chose the colors that match this series as the main color as the main visual effect and put them on posters, brochures and websites, in order to let customers see the promotion. The way to understand the characteristics of the product. For the font I chose Handwriting Art because people who use pens practice writing, so Handwriting is the best choice. The color, layout and content are mainly based on the pictures of the pen itself, and a small amount of text introduction is used as a reference because a large amount of text will reduce customers' interest in reading.